Privacy Policy

1. Introduction

Welcome to Sub Sahara Living ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website subsaharaliving.com.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number)
• Information submitted through contact forms or product request forms
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• Browser type and version
• Device information
• IP address
• Pages visited and time spent on pages
• Referring website addresses
• Click patterns and navigation paths

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To process product requests and contact form submissions
• To improve our website and user experience
• To analyze website traffic and usage patterns
• To send marketing communications (with your consent)
• To comply with legal obligations
• To detect and prevent fraud or abuse

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.

4.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness
• Functional Cookies: Remember your preferences and settings

4.2 Cookie Consent

When you first visit our website, you will see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences. You can change your cookie preferences at any time through your browser settings.

5. Google Ads and Conversion Tracking

We use Google Ads to promote our website and track conversions. When you interact with our website after clicking a Google Ad, we may collect information about your visit, including:

• Pages viewed
• Products clicked
• Affiliate links clicked
• Forms submitted

This information is used to measure the effectiveness of our advertising campaigns and improve our marketing efforts. All conversion tracking respects your cookie consent preferences.

6. Enhanced Conversions

We use Google's Enhanced Conversions feature to improve the accuracy of conversion measurement. When you submit a contact form, we may send a hashed (encrypted) version of your email address to Google. This hashed data cannot be used to identify you personally and is only used for conversion measurement purposes.

7. Affiliate Relationships

Sub Sahara Living is an affiliate marketing website. We earn commissions when you click on affiliate links and make purchases from our partner retailers (Makro and Takealot). When you click an affiliate link, you will be redirected to the retailer's website, and their privacy policy will apply to any information you provide to them.

We track affiliate link clicks to measure the effectiveness of our product recommendations and earn commissions. This tracking is subject to your cookie consent preferences.

8. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party companies that help us operate our website and provide services (e.g., hosting, analytics, email services)
• Advertising Partners: Google Ads and other advertising platforms (with your consent)
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to the processing of your personal information
• Restriction: Request restriction of processing
• Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw your consent for data processing at any time

To exercise any of these rights, please contact us at admin@subsaharaliving.com.

11. GDPR Compliance

If you are located in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR). We process your personal information based on the following legal grounds:

• Consent: You have given explicit consent for specific processing activities
• Legitimate Interests: Processing is necessary for our legitimate business interests
• Legal Obligation: Processing is required to comply with legal obligations

12. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

14. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Cookie consent preferences are stored for 365 days.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website after such changes constitutes your acceptance of the updated policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: